Snapchat launching new AR tools, camera features on Android, iOS

Snapchat gets new AR tools, camera features on Android, iOS

 Snap Inc., the company behind popular Snapchat applications, today announced the launch of new features on the application. Snapchat will soon get a new AR tool and camera experience throughout the Snap AR ecosystem. The following is a list of features that can be tried by every Snapchat user in 2021.

Doorkeeping and camera shortcut

With scanning, you can search through millions of lenses in the fastest and easiest way. Snap has added the front and center scan buttons, placing them right on the Snapchat main camera screen, making it easy to find a fun and informative lens from the creator and partner. This lens gives you the power to identify hundreds of types of dogs, more than 600,000 plants and trees, and millions of songs and products.

The company claims that they will continue to add categories of new intelligence to scan, such as fashion and food.

Furthermore, the company has added new features called screenshop. Screenshop provides recommendations for shopping from hundreds of brands when you scan a friend's clothes. You can also choose photos from memories to scan with screenshots. It's like having a personal shopper right on your camera, and start running today.

Immediately, Allrecipes will recommend recipes based on materials that are visible through your Snapchat camera. So if you have avocados, scan enough. The suggestion for the perfect guacamole recipe is a knock, using a Snapchat camera.

The company has also introduced camera shortcuts, a new combination of creative tools that make it easier to capture the moments you want to share. Based on what is in the appearance of your camera, Snapchat will suggest the relevant camera, lens, and soundtrack mode. Camera shortcuts start rolled today.

Lens Studio

Lens Studio is a powerful and free desktop application that allows creators, developers, or businesses to combine their technical and creative capabilities to build, publish and promote lenses. At present, the company will update the studio lens with new tools that empower people to build more innovative lenses throughout the game, education, shopping, and others.

Connected lenses, let friends interact with AR together. With a common situation, real-time interactions, and sessions located together, you can chat, play, and make whether you are in the same room or throughout the world.

3D body mesh, fabric simulation, and visual effects editor make AR view and move more realistic than before so virtual clothes look very real, allowing you to make a fully custom look.

Snapml now allows creators to import their own special ML models that analyze and produce audio so that the lens can respond to the sound.

The visual classification brings scan strength to the lens studio, allowing the creator to build a lens that understands more than 500 object categories.

Analytics lens gives the information creator they need to build a more interesting experience and retention. Anonymous and aggregate data bring rich and detailed insights to help you learn from your audience and build a better lens, all while protecting the privacy of society.

Also, Snap Inc. introduces the experience of AR TRYON new with their fashion partners, bringing Snapchatters along with the business they care about through a Snapchat camera. Farfetch provides a deep shopping experience using 3D body mesh and controls that support sound, so you can request the items you want to browse and try instantly with AR. It makes trying and shopping fun, fast and easy.

In addition to the shopping lens that is activated API, the company works with certain partners to carry real-time content to the lens. Starting today, major league baseball brings statistics from the match directly to the lens. Their official data partners, Sportradar, gave a real-time score that became part of your story when you celebrate a trip that won the game at this time with friends.

Public profiles for businesses Now let the brand build a permanent presence on Snapchat to show off your lens, highlights, and stories. Brands can also allow exploration, try and buy through shops, play Snapchat to a new selling point.

With our new creator market, brands and partners can use our self-serving business portal to find and contact the verified maker. This market streamlines the connection to some of the best professionals in the world, provides new opportunities for the lens to build their own business.